SEO – Search Engine Optimisation in Coventry is hired by businesses which would like to pull traffic to their website. This method saves a lot of money than marketing a product by spending on advertisements and other forms of promotions. SEO is a very economical way to get a business advertised. However there are a few dangers to this method as well.SEO should not be the only way to market a business. The search engine algorithm keeps changing and the website rank may also drop overnight. Sometimes the change can even impact the business negatively. Thus organic ranking should not be the only source of marketing a business.